What is A/B Testing?
A simple way to compare two versions of a user interface and analyze, which one performs better. Understand user behavior, Take informed decisions.
Why App42 A/B Testing ?
Take informed decisions
- You can add multiple variants at a time to test
- Define multiple variables for each variant to change them in real-time
- Optimize your app using the report
Data Driven Testing
- Turn the variant as 'default' that successfully stands A/B Testing
- 100% traffic distribution
- Experiment, analyze results & optimize the app for better traction
- Graphical representation of definition
Easy & Free Integration